Grocery Select Private Label Products

Our own brand: dependable quality at a fair price.

Enquire about private label About the group

A private label is a promise made under your own name. With Grocery Select products, we decide what goes on the shelf, how it is made, how it is packed and what it costs, so we can stand behind it directly.

The goal is not to be the cheapest at any cost. It is to offer products that families buy again and again because they are good, clearly labelled and fairly priced.

What we do

  • Everyday staples, packaged foods and household essentials under the Grocery Select name
  • Sourcing from vetted manufacturers and suppliers
  • Quality checks on samples and batches before products are approved
  • Clear, honest labelling and packaging that follows applicable food safety and labelling rules
  • Shopper feedback used to improve each product

What you can expect

  • Quality control: we set the standard and check that it is met
  • Fair pricing: fewer layers in between, so more value reaches the customer
  • Transparency: plain labels and no confusing claims
  • Consistency: the same quality each time you buy

Where we are heading

These are our aims for this division. We will share progress as it becomes real, and we will not promise dates we cannot keep.

  • Extend the range category by category, guided by what shoppers ask for
  • Refresh packaging so it is clear, attractive and thoughtful about materials
  • Offer Grocery Select products beyond our own stores, through other retailers and online channels
  • Take the brand overseas together with our Global Trade & Exim division
  • Build long-term partnerships with manufacturers who share our quality standards

Part of one group

This division works alongside three others, and each one makes the rest stronger.

Enquire about private label

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