The leads journey
From the first ad click to a closed sale, every step is built, tested and reported on.
Follow a lead from first click to closed sale
Most businesses lose enquiries between the ad click and the first call. We set up every step below, so nothing slips and you can see which campaign produced which sale.
Audit my lead flowClick
A visitor finds you through an ad, a search result or a social post. Every link carries UTM tags, so the source is known from the first second.
Land
They arrive on a fast, mobile-first page with one clear offer and one clear next step.
Enquire
A short form with honest qualifying questions and consent. Spam, duplicates and repeat submissions are filtered out.
Route
The lead is saved with its source and campaign, you are alerted straight away, and an owner is assigned.
Follow up
Your team calls or messages on WhatsApp while interest is high. Notes and status are updated in one place.
Qualify
Each lead moves through new, contacted, qualified, won or lost, so sales outcomes are recorded, not guessed.
Report
You see cost per lead, cost per qualified lead and cost per sale by campaign, then we put budget where sales come from.
What this gives you
Source and campaign
UTM tags travel with the visitor from the ad to the form, so each lead is saved with where it came from.
Instant alerts
New leads trigger an email alert, and any failed alert is flagged so nothing sits unseen.
One status, one owner
Every lead has a status and an owner, with notes from your team in one place.
Consent-based tracking
Analytics and ad pixels load only after the visitor accepts, and one conversion fires per new lead.