The leads journey

From the first ad click to a closed sale, every step is built, tested and reported on.

Follow a lead from first click to closed sale

Most businesses lose enquiries between the ad click and the first call. We set up every step below, so nothing slips and you can see which campaign produced which sale.

Audit my lead flow
  1. Click

    A visitor finds you through an ad, a search result or a social post. Every link carries UTM tags, so the source is known from the first second.

  2. Land

    They arrive on a fast, mobile-first page with one clear offer and one clear next step.

  3. Enquire

    A short form with honest qualifying questions and consent. Spam, duplicates and repeat submissions are filtered out.

  4. Route

    The lead is saved with its source and campaign, you are alerted straight away, and an owner is assigned.

  5. Follow up

    Your team calls or messages on WhatsApp while interest is high. Notes and status are updated in one place.

  6. Qualify

    Each lead moves through new, contacted, qualified, won or lost, so sales outcomes are recorded, not guessed.

  7. Report

    You see cost per lead, cost per qualified lead and cost per sale by campaign, then we put budget where sales come from.

What this gives you

Source and campaign

UTM tags travel with the visitor from the ad to the form, so each lead is saved with where it came from.

Instant alerts

New leads trigger an email alert, and any failed alert is flagged so nothing sits unseen.

One status, one owner

Every lead has a status and an owner, with notes from your team in one place.

Consent-based tracking

Analytics and ad pixels load only after the visitor accepts, and one conversion fires per new lead.

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