How we work

A simple, written process, so you always know what happens next.

  1. Audit

    We review ads, website, tracking and how enquiries are handled, then explain what we found in plain language.

    • Ad account and campaign review
    • Website speed, mobile and form check
    • Tracking and analytics check
    • Lead handling review

  2. Plan

    You receive a written scope, timeline and cost split by item, plus the goals we will report against.

    • Written scope and timeline
    • Cost split by item
    • Goals and reporting metrics
    • Access list for your accounts

  3. Launch

    We build, go live and test forms and tracking on your live domain before spending your budget.

    • Campaigns, pages and creatives built
    • Forms and conversion tracking tested
    • Lead alerts and owners assigned
    • Go-live sign-off with you

  4. Measure

    Regular reports show leads, cost per lead and what we are changing next. You can see your own accounts at any time.

    • Leads and cost per lead by source
    • Cost per qualified lead and per sale
    • What worked and what did not
    • Next optimisation steps

Follow a lead from first click to closed sale

Most businesses lose enquiries between the ad click and the first call. We set up every step below, so nothing slips and you can see which campaign produced which sale.

Audit my lead flow

  1. Click

    A visitor finds you through an ad, a search result or a social post. Every link carries UTM tags, so the source is known from the first second.

  2. Land

    They arrive on a fast, mobile-first page with one clear offer and one clear next step.

  3. Enquire

    A short form with honest qualifying questions and consent. Spam, duplicates and repeat submissions are filtered out.

  4. Route

    The lead is saved with its source and campaign, you are alerted straight away, and an owner is assigned.

  5. Follow up

    Your team calls or messages on WhatsApp while interest is high. Notes and status are updated in one place.

  6. Qualify

    Each lead moves through new, contacted, qualified, won or lost, so sales outcomes are recorded, not guessed.

  7. Report

    You see cost per lead, cost per qualified lead and cost per sale by campaign, then we put budget where sales come from.

What we need from you

  • Limited-permission access to ad accounts, analytics and website
  • Your goals, budget range and target locations
  • A contact who can approve work and answer questions
  • Feedback on lead quality from your sales team

What you can expect

  • Written scope before any work begins
  • Ownership of your accounts, domain and files
  • Honest reporting, including what did not work
  • No guaranteed results, and no hidden costs
Get a Proposal
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