KRISOMIKA How to track a lead from ad click to closed sale
Most businesses can tell you how many enquiries they got last month. Far fewer can tell you which campaign produced the ones that became customers. Closing that gap is the single biggest improvement you can make to marketing spend.
Start by recording where every lead came from. Use UTM parameters on every ad link (source, medium and campaign), and make sure your enquiry form saves them with the lead. The values must survive the visitor moving from the landing page to the contact page.
Next, give every lead a status in one place: new, contacted, qualified, won or lost. A shared sheet works to begin with; a CRM is better once volume grows. The point is that the sales team updates it, so marketing can see outcomes.
Finally, review cost per qualified lead and cost per sale by campaign, not cost per click. A campaign with cheaper leads that never buy is more expensive than one with costlier leads that do. Share these numbers monthly so decisions stay grounded.